AWS Pwani

AWS User Groups Pwani needed a visual language that could hold a community, a campaign and a live event at once — and grow a presence that had little existing social footprint.

Design Lead & Social Media Manager.

AWS User Groups Pwani

The work started with the people in the room: what would make a coastal Kenya AWS community feel local, credible and worth showing up for. From there, the brand, campaign and event materials were treated as one system rather than separate deliverables.

The identity was built to travel — from social posts to stage graphics, merchandise and print — so the community could recognise itself across every surface of AWS Community Day Kenya, Pwani Edition.

The system moved off the screen into posters, apparel, banners, stage graphics, YouTube thumbnails, social media and the materials people actually held at the event.

Community design is not only a logo. It is a system that has to work in a room, on a feed, and over time. The growth followed the consistency of that system.