01
2025

AWS Pwani
Brand identity · Campaign design · Event branding
Building a visual system for AWS Community Day Kenya — Pwani Edition.
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Mohamed Bakuly
I design identities, experiences and communities at the intersection of creativity, technology and human behaviour.
Nairobi, Kenya
I work across brand identity, digital experiences, product design and community building — bringing together visual thinking, technology and an understanding of people.
Currently studying Psychology at the University of Nairobi, I'm particularly interested in how people interact with technology and how understanding behaviour can lead to better experiences.
A selection of identities, digital products, campaigns and community experiences.
01
2025

Brand identity · Campaign design · Event branding
Building a visual system for AWS Community Day Kenya — Pwani Edition.
View project
02
2026

Creative direction · Brand · Campaign
Creative direction, brand and campaign work for an international community.
View project
03

UX/UI · Product design · Design engineering
A product engagement exploring interface, flow and design engineering.
View project
04

UX/UI · Product design · Frontend
Design and frontend work for a digital product.
View project
471%
LinkedIn growth — AWS Pwani
132
Instagram followers launched from zero
12.9%
PyCon Africa LinkedIn growth
970
TikTok followers grown for Shariff Consultancy
70
AWS Community Day tickets sold
Process
01
Understand the people, problem and context.
02
Turn ideas into visual systems and experiences.
03
Bring concepts into real-world applications.
04
Measure, communicate, iterate and build communities.
I'm Mohamed Bakuly, a multidisciplinary designer and community builder based in Nairobi, Kenya.
My work spans graphic design, brand identity, UX/UI, digital experiences and community building.
My background in Information Technology gives me a technical foundation, while studying Psychology at the University of Nairobi has deepened my interest in people — how we think, behave and interact with technology.
More about MohamedI've helped build technology communities through visual communication, campaigns, events and creative leadership.
AI has become part of my creative workflow — from visual exploration and ideation to accelerating production and experimentation.
Creative leverage.
Have a brand to shape, product to design, community to grow or idea to explore?
Let's talk