Selected work
The Veridian Axis
Brand identity and social campaign for The Veridian Axis — a system built for the feed as much as the mark.
- Role
- Brand designer
- Services
- Brand identity · Social campaign
The challenge
Context
The Veridian Axis needed a brand that could survive the pace of a social campaign — recognisable in a mark, and still useful as a series of posts.
My role
Contribution
Brand designer.
How I approached it
Approach
Identity and campaign were designed together, so the brand would not have to be restyled every time it entered a feed.
Building the visual system
Design
The visual system was built for repetition: a structure that could hold new messages without losing the brand.
From screen to reality
Execution
Campaign applications tested whether the identity could stay coherent when it had to move quickly and often.
What I learned
Reflection
A social campaign is a stress test for a brand system. If the identity cannot keep up, it was never a system.
Next project
AWS Pwani